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PECR AND SMS - THE FACTS
Following lengthy discussions with the ICO, we would like to provide a guide to how this affects the targeted SMS products that Fonemedia provides to its clients:
Many of the key data suppliers that we work with are already PECR compliant and have already conducted audits on their data sourcing to ensure that we have data that is of the highest quality.
So what does this mean for your targeted SMS campaigns? In the short term, the volumes of data may not be as high as it has been in the past. But going forward, you can be assured that it's as ethical as it has been over the last 8 years and is perfectly PECR compliant.