ASDA was looking to enhance their recruitment campaign for their growing Pharmacy business. They had experienced a significant reduction between the number of people applying for roles and those who filled in applications. Fonemedia provided a simple but effective solution which incorporated a combination of SMS and optimised web solutions.

The call to action across the campaign was to text ASDA to a short code. This texted the candidate back with a URL link to an optimised site which provided more information about the role and a simple method of expressing an interest to apply.

The aim of the campaign was to enable ASDA to improve their engagement with candidates in this specialised market. During the month-long campaign, over 20 candidates came through this particular call to action - enabling ASDA to offer a more compelling candidate experience.

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CASE STUDY