Traditionally, Nursing courses have been one of the most difficult to recruit students
for and the use of media formats such as press and radio have been widely used by
universities across the UK. In the last few years, the effectiveness of traditional
media has diminished -
Fonemedia created an integrated approach to traditional and mobile media by creating
a SMS text message platform as a call to action. Radio commercials had a clear call
to action -
The platform also enabled Bucks New Uni to engage with interested candidates by sending
them text messages -
CASE STUDY