Traditionally, Nursing courses have been one of the most difficult to recruit students for and the use of media formats such as press and radio have been widely used by universities across the UK. In the last few years, the effectiveness of traditional media has diminished - with fewer people responding per advertisement.

Fonemedia created an integrated approach to traditional and mobile media by creating a SMS text message platform as a call to action. Radio commercials had a clear call to action - text ‘Nursing’ to a short code number - making the application process simple and quick. Within 2 weeks, the campaign had delivered 126 enquiries - up from previous campaigns.

The platform also enabled Bucks New Uni to engage with interested candidates by sending them text messages - improving engagement throughout.

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CASE STUDY