With rival companies fighting to recruit the same students, Ernst and Young realised that traditional media alone was not enough and wanted to engage with their potential candidates in a way that set them apart from their competitors.

Fonemedia provided Ernst & Young with a highly complex incoming and outgoing text message platform which enabled students to engage using text message and also gave Ernst and Young the ability to encourage and remind students to attend open day and milk round events.

In addition, a series of keywords built into the text campaign enabled Ernst & Young to evaluate which traditional media platforms were working better than others, thus streamlining future campaigns and saving them money.

The attendance on the stands at milk round events and open days increased by an impressive 44% overall. Ernst & Young also reported an increase in the numbers of quality candidates applying for roles.

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CASE STUDY