The University of Kent attended two key recruitment events in Nigeria and Kenya in 2010 and wanted to enhance the number of people visiting their stand to find out about the range of courses. But as with many developing nations, broadband technology in the home is very rare - so the ability to advertise through the web was going to be limited.

Fonemedia devised a mobile web campaign with a clearly defined target audience of 25-45 year olds with an interest in education and business. Banner adverts were broadcast across the Nigerian and Kenyan networks - being seen by people looking at optimised for mobile websites, apps and communities.

The campaign delivered over 15000 clicks to their website and their representatives in Africa experience a much higher number of people visiting their stand at the events.

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