case_study_west_yorkshire

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Copyright Fonemedia Ltd. © 2012 All Rights
Reserved

Fonemedia - Mobile marketing agency based in
Leeds, London and New Zealand specialising in all
forms of mobile marketing and mobile advertising.
As a mobile marketing agency, mobile advertising
agency and mobile media specialist we also offer
mobile app design, text message fulfilment, bluetooth
marketing and mobile web advertising placement
through pay-per-click.

Mobile marketing & advertising

T: 0845 224 6304
E: info@fonemedia.co.uk

© Fonemedia Ltd 2012

West Yorkshire Police embarked on the Stay Safe campaign in 2009 with a range of initiatives aimed at reducing the number of attacks on women in the county. The campaign focused on a common sense approach - ensuring that women socialising took simple steps to ensure that they remained safe whilst still enjoying themselves.

Fonemedia were challenged to enhance the campaign through the mobile platform, and began a campaign aimed at delivering the message at source - delivering Bluetooth and Wi-Fi messages in bars, clubs and pubs in the West Yorkshire area.

The campaign had brilliant results and won the ACPO Effectiveness Award 2010. West Yorkshire Police have gone on to use mobile in subsequent December awareness campaigns.

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