Suite 9, Grimston Grange
T: 0113 834 6399
UK AND INTERNATIONAL STUDENT RECRUITMENT
Find a student who doesn't have a mobile - and you have found someone quite unusual. The mobile handset is the one piece of technology that they have with them 24/7 - conducting their social lives through it, searching the web with it and consuming more and more media through it.
At Fonemedia, we have been helping Universities and Colleges to attract and engage with students from both the UK and overseas - delivering brand awareness and lead generation.
Targeted Mobile Display
Students are more receptive to mobile advertising than any other demographic group. Because they have grown up in an environment where mobile is the norm - they are more accepting of being pitched to via this method than anyone else.
Add this to some incredible targeting based on the end-user's behaviour and you have the ability to serve advertising to the right people in the right location. Unlike many other media providers, we don't use programmatic to serve advertising via mobile. In the education sector, brand security is of the utmost importance and using programmatic doesn't inspire us with the confidence to ensure that a client's advert is being seen on the right kind of site or app.
With that in mind, our focus is on a CPC model only - and with clear visibility on who is seeing the campaign and where they are seeing it.
We have been sending SMS for well over 20 years - almost 10 trillion per year. It is the most effective media format we currently use, with an open rate over 93% and 80% of those read within four minutes of the message arriving.
Compare that to email - with an open rate of less than 15% and incredibly inaccurate targeting and SMS begins to show how powerful it can be.
We have a number of databases for UK attraction campaigns - ranging from clearing to parents and influencer to postgraduate, all of which are cleansed and updated constantly.
With over 200 games to choose from, using in-app advertising is an incredibly powerful way to reach specific audiences through a wide range of different options.
The key audience of 16 to 25 year olds is the most prolific group of gamers, with many playing for over 1 hour every day. With that in mind, in-app display offers a branding opportunity that is unrivaled in terms of exposure and awareness. Add this to targeting based on Facebook and the power of in-app advertising is clear.
And with click through rates upwards of 1.25% in most cases, campaigns are proving to be highly effective.
Wi-Fi hotspots are a particular favourite in the UK - we all love something for nothing! Our network of free hotspots carries a variety of advertising opportunities through 20,000 places across the UK. Airports, Rail Stations, Universities, Bars and Restaurants are all included within our network.
For the Education sector - Wi-Fi comes into its own with Postgraduate campaigns - being able to advertise in Student Unions up in over 56 different universities across the UK.
Using a network of apps within the news, sports, current affairs and games sectors, we can send push notifications to a wide audience using a range of targeting criteria.
The push notifications can include map locations, images and information about relevant opportunities.