GOVERNMENT MARKETING

LOCAL AND CENTRAL GOVERNMENT MARKETING

We work with a large number of Government bodies and Councils to help them in all forms of communication though mobile. Because of the demographic and geographic targeting that mobile offers, we are able to reach highly bespoke audiences in the right places.

 

Whether the campaign is awareness or a direct recruitment campaign, we are able to provide very lean and accurate targeting across the entire country.

  • Targeted Mobile Display

    Using your Mobile DNA, we are able to serve advertising inventory to an incredibly targeted audience - delivering to the right people in the right place and at the right time.

     

    Using a series of highly complex algorithms, we can reach audiences with clickable banner advertising - using demographic, behavioural and geographical criteria.

     

    Using mobile for this format of advertising means that we are able to find the right people for your campaign and drive them to your landing page.

     

    Cost-effective, targeted and accurate. Advertising doesn't get much better for this.

  • Targeted SMS

    We have been sending SMS for well over 20 years - almost 10 trillion per year. It is the most effective media format we currently use, with an open rate over 93% and 80% of those read within four minutes of the message arriving.

     

    Compare that to email - with an open rate of less than 15% and incredibly inaccurate targeting and SMS begins to show how powerful it can be.

     

    We have over 20 million opted-in records which can be used to reach out to the right people - and with click through rates between 5% and 15%, the results speak for themselves.

  • In-App Display

    With over 200 games to choose from, using in-app advertising is an incredibly powerful way to reach specific audiences through a wide range of different options.

     

    Mobile gaming isn't just limited to the youth audiences either. Adult audiences up to 55 years of age are playing games for an average of 24 minutes per session and around an hour per day. By using a Facebook login to play, the suite of games gives us an amazing array of targeting criteria.

     

    And with click through rates upwards of 1.25% in most cases, campaigns are proving to be highly effective.

  • Wi-Fi Marketing

    Wi-Fi hotspots are a particular favourite in the UK - we all love something for nothing! Our network of free hotspots carries a variety of advertising opportunities through 20,000 places across the UK. Airports, Rail Stations, Universities, Bars and Restaurants are all included within our network.

     

    Advertising is served through the login and registration pages - and delivers a high impact branding opportunity.

  • Push Notifications

    Using a network of apps within the news, sports, current affairs and games sectors, we can send push notifications to a wide audience using a range of targeting criteria.

     

    The push notifications can include map locations, images and information about relevant opportunities.

Head Office:

 

Suite 9, Grimston Grange

Tadcaster

North Yorkshire

LS24 9BX

 

T: 0113 834 6399

Sales office London:

T: 0203 642 5082

 

Sales office Edinburgh:

T: 0131 516 6865

 

Marbella office:

H6 - Calle Del Nispero

El Paraiso

Marbella

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