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UNIVERSITY STUDENT RECRUITMENT
At Fonemedia, we have worked with Educate Direct - delivering their entire EduMobile suite of products since 2012. Through this relationship, we have helped over 50 different Universities to recruit new students for Undergraduate, Postgraduate and International campaigns.
Our range of different mobile products has proved time and time again that mobile is becoming increasingly important as part of the University Marketing mix.
The University of South Wales wanted to deliver new leads for Undergraduate courses from International markets - specifically West Africa. Given the extent of mobile internet usage in the region - using mobile as a key method of awareness and engagement was the most appropriate route to market.
Highlighting the need to reach students who are interested in education and who may have the relevant financial status to study in the UK was the most important element of this campaign. We specifically targeted students who had high-end and current mobile devices such as iPhone 5 and 6, Samsung Galaxy 5 and above and the very latest HTC and LG handsets.
The campaign delivered an unprecedented click through rate of 2.24% (almost 10x desktop CTR) and over 120 applications from a wide variety of different West African countries.