NEWS

Brand Safety

16TH JUNE 2017

Mobile is one of the most powerful ways for brands to engage with their audiences, but with so much inventory in the marketplace, it is difficult for them to ensure that their advertising is being seen in the right place. At Fonemedia, we understand this. We have very particular approved and non-approved inventory lists with an added non-approved keyword lists which ensure that our clients advertising is where it should be.

 

It's a labour of love - and we're constantly updating it as things move forward, so you can rest assured that we are keeping your brand safe.

 

 

Agency Director

18TH MAY 2017

We are delighted to announce that Kathryn Price has been promoted to the role of Agency Director. Kathryn's role has grown as the agency itself has grown and she will continue to lead the client-facing side of the Fonemedia business.

 

She will still work closely with the client services function of the business but will also take an active role in driving the strategic direction of the group. We all wish Kathryn great success in her expanding role.

PECR and SMS - the facts

22ND JUNE 2017

Following lengthy discussions with the ICO, we would like to provide a guide to how this affects the targeted SMS products that Fonemedia provides to its clients:

 

  • As yet, the PECR guidelines have NOT been formalised and are yet to be agreed by the ICO - the issue around Brexit has thrown a slight element of doubt about the content of what will be included
  • The key to PECR surrounds the way in which a person's data is collected. There has to be a clear opt-in where the end user is very aware of them signing up to receive third-party information. The confusing opt-in / opt-out / tick / untick boxes are no longer acceptable
  • Everyone has the right to opt-out
  • Each outgoing message must have a clear 'brand' - ensuring the end user knows who has sent the message
  • Each outgoing message must have a clear message - no ambiguous statements, no mis-leading promises or cryptic messages
  • Each outgoing message must have an opt-out mechanism
  • Each data record has an audit trail - we can tell where and when an end user opted-in
  • We must be able to offer an immediate opt-out

 

Many of the key data suppliers that we work with are already PECR compliant and have already conducted audits on their data sourcing to ensure that we have data that is of the highest quality.

 

So what does this mean for your targeted SMS campaigns? In the short term, the volumes of data may not be as high as it has been in the past. But going forward, you can be assured that it's as ethical as it has been over the last 8 years and is perfectly PECR compliant.

Head Office:

 

Suite 9, Grimston Grange

Tadcaster

North Yorkshire

LS24 9BX

 

T: 0113 834 6399

Sales office London:

T: 0203 642 5082

 

Sales office Edinburgh:

T: 0131 516 6865

 

Marbella office:

H6 - Calle Del Nispero

El Paraiso

Marbella

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