BRAND AWARENESS

AND

ENGAGEMENT

Mobile offers brands the ability to get in front of the right target audience for them - based on their demographic, geographic and behavioural profiles, or as we like to call it - Mobile DNA. At Fonemedia, we have an in-depth experience and understanding of product marketing and advertising - especially where the product is a life-changing decision such as house or vehicle purchases.

TARGETED MOBILE DISPLAY

Using your Mobile DNA, we are able to serve advertising inventory to an incredibly targeted audience - delivering to the right people in the right place and at the right time.

 

Using a series of highly complex algorithms, we can reach audiences with clickable banner advertising - using demographic, behavioural and geographical criteria.

 

Using mobile for this format of advertising means that we are able to find the right audience for your campaign and drive them to your landing page.

 

Cost-effective, targeted and accurate. Advertising doesn't get much better for this.

PUSH NOTIFICATIONS

Using a network of apps within the news, sports, current affairs and games sectors, we can send push notifications to a wide audience using a range of targeting criteria.

 

The push notifications can include map locations, images and information about relevant opportunities.

BEHAVIOURAL PUSH NOTIFICATIONS

Our platform uses a network of widely-used mobile apps combined with location services on the handset to deliver both live and legacy bursts.

 

With over 12,000 apps in the current network and with new ones planned to be introduced to the suite in the next 12 months, we can reach up to 20 million people across the UK and even more across the world.

 

The system is based on location, demographic and behavioural targeting - but with greater presence than many other formats of advertising.

SNAPSHOT

Snapshot ring-fences a location or a series of locations - and collects information of which handsets are there at a given time. By using this information we can serve advertising live to those devices - or we can use the information to re-target them at a later date, wherever they may go.

 

We can overlay this with the demographic, geographic and behavioural elements of Targeted Mobile Display advertising. We can also refine the target audience by their app-download behaviours.

IN-GAME ADVERTISING

With over 200 games to choose from, using In-Game Advertising is an incredibly powerful way to reach specific audiences through a wide range of different options.

 

Mobile gaming isn't just limited to the youth audiences either. Adult audiences up to 55 years of age are playing games for an average of 24 minutes per session and around an hour per day. By using a Facebook login to play, the suite of games gives us an amazing array of targeting criteria.

 

And with click through rates upwards of 5% in most cases, campaigns are proving to be highly effective.

WI-FI MARKETING

Wi-Fi hotspots are a particular favourite in the UK - we all love something for nothing! Our network of free hotspots carries a variety of advertising opportunities through 20,000 places across the UK. Airports, Rail Stations, Universities, Bars and Restaurants are all included within our network.

 

Advertising is served through the login and registration pages - and delivers a high impact branding opportunity.

9 Grimston Grange, Tadcaster, North Yorkshire, LS24 9BX

Phone: 0113 834 6399   E: info@fonemedia.co.uk

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