Mobile offers brands the ability to get in front of the right target audience for them - based on their demographic, geographic and behavioural profiles, or as we like to call it - Mobile DNA. At Fonemedia, we have an in-depth experience and understanding of product marketing and advertising - especially where the product is a life-changing decision such as house or vehicle purchases.


Using your Mobile DNA, we are able to serve advertising inventory to an incredibly targeted audience - delivering to the right people in the right place and at the right time.


Using a series of highly complex algorithms, we can reach audiences with clickable banner advertising - using demographic, behavioural and geographical criteria.


Using mobile for this format of advertising means that we are able to find the right audience for your campaign and drive them to your landing page.


Cost-effective, targeted and accurate. Advertising doesn't get much better for this.


We have been sending SMS for well over 20 years - almost 10 trillion per year. It is the most effective media format we currently use, with an open rate over 93% and 80% of those read within four minutes of the message arriving.


Compare that to email - with an open rate of less than 15% and incredibly inaccurate targeting and SMS begins to show how powerful it can be.


We have over 20 million opted-in records which can be used to reach out to the right people - and with click through rates between 5% and 15%, the results speak for themselves.


With over 200 games to choose from, using in-app advertising is an incredibly powerful way to reach specific audiences through a wide range of different options.


Mobile gaming isn't just limited to the youth audiences either. Adult audiences up to 55 years of age are playing games for an average of 24 minutes per session and around an hour per day. By using a Facebook login to play, the suite of games gives us an amazing array of targeting criteria.


And with click through rates upwards of 1.25% in most cases, campaigns are proving to be highly effective.


Wi-Fi hotspots are a particular favourite in the UK - we all love something for nothing! Our network of free hotspots carries a variety of advertising opportunities through 20,000 places across the UK. Airports, Rail Stations, Universities, Bars and Restaurants are all included within our network.


Advertising is served through the login and registration pages - and delivers a high impact branding opportunity.


Using a network of apps within the news, sports, current affairs and games sectors, we can send push notifications to a wide audience using a range of targeting criteria.


The push notifications can include map locations, images and information about relevant opportunities.

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