Using your Mobile DNA, we are able to serve advertising inventory to an incredibly targeted audience - delivering to the right people in the right place and at the right time.
Using a series of highly complex algorithms, we can reach audiences with clickable banner advertising - using demographic, behavioural and geographical criteria.
Using mobile for this format of advertising means that we are able to find the right people for your campaign and drive them to your landing page.
Cost-effective, targeted and accurate. Advertising doesn't get much better for this.
Using a network of 12,000 apps across all sectors including news, sports, current affairs and games, we can send Behavioural Push Notifications to a wide audience using a range of targeting criteria.
Behavioural Push Notifications can include map locations, images and information about relevant offers.
Click through rates for Behavioural Push Notifications range from 5% to 35% depending on the nature of the campaign.
With over 200 games to choose from, using In-Game Advertising is an incredibly powerful way to reach specific audiences through a wide range of different options.
Mobile gaming isn't just limited to the youth audiences either. Adult audiences up to 55 years of age are playing games for an average of 24 minutes per session and around an hour per day. By using a Facebook login to play, the suite of games gives us an amazing array of targeting criteria.
With click through rates upwards of 5% in most cases, campaigns are proving to be highly effective.
Snapshot ring-fences a location or a series of locations - and collects information of which handsets are there at a given time. By using this information we can serve advertising live to those devices - or we can use the information to re-target them at a later date, wherever they may go.
We can overlay this with the demographic, geographic and behavioural elements of Targeted Mobile Display advertising. We can also refine the target audience by their app-download behaviours.
We can layer targeting criteria across the entire campaign - making sure we not only reach people from the specified location, but also limiting the reach of the campaign to only target people who have relevant behaviours and interests.
Wi-Fi hotspots are a particular favourite in the UK - we all love something for nothing! Our network of free hotspots carries a variety of advertising opportunities through 20,000 places across the UK. Airports, Rail Stations, Universities, Bars and Restaurants are all included within our network.
Advertising is served through the login and registration pages - and delivers a high impact branding opportunity.