PRODUCT MARKETING

WE'RE USING MOBILE TO HELP YOU REACH CONSUMERS

We work with a range of sectors including Grocery and Fashion, usually on key campaigns to drive interest and footfall.

Because of the demographic and geographic targeting that mobile offers, we are able to reach highly bespoke audiences in the right places.

 

Whether the campaign is awareness or a direct sales campaign, we are able to provide very lean and accurate targeting across the entire country.

A mobile-first approach has been adopted by product marketers over the last few years and is now central to many strategies for brand, product and sales. The Fonemedia team has a wealth of experience in positioning brands in front of the right audiences, through the most effective channels – giving a highly contextual campaign delivery.

 

We have worked alongside major retailers, airlines and leisure brands – helping them to reach out to potential customers through the mobile handset.

Each of our mobile advertising formats lends itself to product marketing via different targeting approaches. Our experienced team can guide you on the best approach for your campaign as mobile marketing is best adapted on a case by case basis for the best results. For example:

 

Targeted Mobile Display

 

Using Mobile DNA to determine demographic, behavioural and geographical criteria, we are able to serve advertising inventory to an incredibly targeted audience; delivering click-able banner advertising to the right people in the right place and at the right time.

 

Targeted Mobile Display is ideal for awareness campaigns such as new store openings or offers - as we can target a chosen area, adding a radius to serve to a wide pool of relevant people. Targeted Mobile Display is cost-effective, targeted and accurate. Advertising doesn't get much better for this.

Behavioural Push Notifications

 

Using a network of 12,000 apps across all sectors including news, sports, current affairs and games, we can send Behavioural Push Notifications to a wide audience using a range of targeting criteria.

 

Behavioural Push Notifications can include map locations, images and information about relevant offers, ideal for retailers looking to drive footfall and boost sales. Click through rates for Behavioural Push Notifications range from 5% to 35% depending on the nature of the campaign.

 

Snapshot

 

Using Snapshot we can ring-fence locations and collect information of the devices in that location at a given time; for example, we could Snapshot your store, or a competitors.

 

We can then serve an ad directly to those devices either live or at a later date. The ad reaches the devices captured, regardless of their location. Snapshot has proven to deliver impressive results for awareness and promotion campaigns.