ATTRACTION AND ENGAGEMENT
Trying to attract candidates to your role is an increasingly difficult job - whether you're an agency or a direct client. Mobile offers an incredible array of options when it comes to reaching the right people.
And once you have attracted them to find out more, using mobile to engage with candidates is a very effective method - talking to them through a medium that they love and understand.
Using mobile display to reach recruitment audiences is a highly engaging method which delivers awareness and drives applications. The power of mobile targeting is growing month on month and we are now able to create audiences which are remarkably accurate through inventory which is appropriate and complies with the strictest of brand guidelines.
We play mobile games for 24 minutes each day on average and play them up to 4 times per day. In-game is an amazing way of engaging with potential audiences - using Facebook targeting criteria for accuracy. We partner with some of the world's leading game publishers, always at the top end of the app download charts.
With smartphone uptake now over 80% in the UK, using apps has become the day to day norm for most of the population and push notifications are also an event which we readily accept. We have a platform of over 50 apps with 2.4 million users - giving us the ability to deliver real-time, high impact awareness to candidates in a regional or hyper-local way.
Using the location element of mobile, we are able to identify individuals at a particular location and at a particular time and serve display advertising to them. This format of advertising is an ideal way to reach out to those people who are working in a competitor's offices or to engage with candidates who are attending a jobs fair or other event. Right people, right place, right time.
With a database of over 20 million opted-in records, Fonemedia is able to filter this database to deliver the right audience based on their demographic, geographic an behavioural data, but also on their job title too.
LATEST NEWS FOR MOBILE
YouTube - mobile overtakes desktop
15th December 2015
YouTube has revealed the top 10 most popular video ads of 2015, which were collectively watched more than 470m times over the course of the year. Nearly two thirds of these views came from mobile, overtaking desktop for the first time.
Topping the list is the ‘Revenge’ Super Bowl TV spot for Supercell’s Clash of Clans, from creative agency Barton F Graf – unsurprisingly, given that it was already named the second biggest video on YouTube overall.
In second place is Innocean Worldwide’s ‘A Message to Space’ video for Hyundai, with 70m views. This video was absent from the overall top 10 YouTube previously released, which is a little strange given that the third most-popular ad – the Ad Council’s ‘Love Has No Labels’, created by R/GA – took the number four spot on the overall list.