by
April 15, 2024
In a poll by the Student Room, 42% of Year 13 students felt like they would miss the grades for their university offer.
Digital marketing continues to be a key focus for universities in 2024. Spending marketing budget around Clearing is crucial for universities to maximise enrolment, revenue, and brand visibility while effectively meeting the needs of prospective students.
In 2024, target engaged students at every touchpoint throughout their decision-making process with our mobile-first clearing strategies.
What are the benefits of using mobile marketing around Clearing?
Reach: Connect with students worldwide (16% of undergraduates are international students).
Targeted Approach: Precision targeting based on demographics, interests, and online behaviour. This enables universities to tailor their messages to specific audiences likely to be interested in Clearing opportunities.
Cost Effectiveness: Universities can allocate their budget efficiently by targeting only those likely to be interested in Clearing opportunities, minimising wastage.
Real-Time Engagement: Universities can engage with prospective students in real-time. They can respond to inquiries, provide information, and offer support instantly.
Flexibility: Campaigns can be quickly adjusted and optimised based on real-time performance data. This flexibility allows universities to adapt their strategies and messaging as needed throughout the Clearing period to maximise results.
Here at Fonemedia, we have a dedicated Campaign Delivery team who monitor campaigns day in and day out and optimise them to achieve the best results possible for our clients. It offers universities a powerful and cost-effective way to reach, engage, and convert prospective students, ultimately helping them achieve their enrolment goals and fill vacancies effectively.
Clearing is a competitive process, with universities vying for potential students' attention. With a growing number of universities and courses available, competition for students during Clearing continues to intensify.
Cutting through the digital noise can be challenging; however, here at Fonemedia, we offer a number of solutions to help universities overcome that challenge. For example, Rich media is an impactful way to directly contact prospective students, enhancing engagement with features like videos, interactive content, and personalised experiences. Integrating clear calls-to-action and compelling storytelling, the interactive nature fosters user involvement and social sharing, boosting visibility, engagement, and enrolment.
Book a call here today to find out more.
