Product

Strategy
Consumer Behaviour
Brand Awareness

We elevate brand awareness and viewability in the product sector, empowering clients to achieve remarkable results. It’s our people, experience and results that truly set us apart. By leveraging deep commercial insight, strategy, performance marketing, creativity, an audience-first approach and measurement we help our clients drive growth, at pace

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fonemedia has helped

45+

organisations effectively promote their products and services across a wide range of mobile platforms.

59% of retail shoppers use mobile at point of sale

Consumers have become increasingly savvy in their retail habits, with nearly 60% using mobile devices in-store to compare prices and products. This presents a powerful opportunity for brands to engage their key audiences at the most critical moment of the buying process – directly through mobile, where purchase decisions are being made.

We achieve 86% viewability for product campaigns

fonemedia outperforms other paid channels like desktop display and paid social, achieving significantly higher viewability rates. This superior performance translates into a more impactful ROI for our clients, ensuring their campaigns deliver exceptional value and measurable results.

69% of consumers make online purchases via mobile

Buying products and services through the mobile handset has become far more prevalent than ever before – even taking brands such as Amazon out of the equation. More shoppers than ever prefer the ease of buying products and services from the palm of their hands.

In 2024, 77% of retail site traffic is mobile

This increase underscores the importance for retailers to enhance their online presence and adopt effective mobile-first marketing strategies to capture this expanding market segment.

How can we get your brand in front of consumers?

Industry experts

With in-depth industry knowledge, we specialise in customer behaviour, concentrating on key touchpoints and user journey optimisation.

Post analysis

Through analytics, we generate end-of-campaign reports, enabling organisations to make informed, data-driven decisions for their future marketing initiatives.

Consumer connections

Tailoring campaigns to the specific needs of your target audience, we can align your objectives, fostering a more personal connection with prospective consumers.

Our products

Push Notification

Maximise engagement and visibility with our push notification product. Reaching a global audience of 15 million daily users, mobile notifications are opened 35 times more often than emails, with 70% viewed within the first five minutes.

15
million global daily users
70%
viewability rate
Push Notification | fonemedia products

Mobile Direct

Mobile Direct enables you to showcase your organisation using video, rich media, and static creatives across in-app and mobile web inventory. With geographic targeting, it reaches local, regional, and national audiences, making it ideal for boosting awareness and engagement.

1.13%
average CTR
85.70%
average viewability rate
Mobile Direct | fonemedia products

Mobile Plus

Mobile Plus offers advanced targeting options – geographic, keyword, contextual, and demographic – enabling clients to boost promotion through creative formats like video and rich media, driving higher engagement and increasing average CTR.

1.48%
average CTR
87.14%
average viewability rate
Mobile Plus | fonemedia products

Mobile Platinum

Mobile Platinum is our most advanced product, offering enhanced targeting through Experian data, third-party, and custom audience models.

1.48%
average CTR
88.17%
average viewability rate
Mobile Platinum

Testimonials

Even on the tightest of campaign budgets, our analytics show that fonemedia's targeted advertising has been the single largest source of referral traffic for Myerscough College's booking pages for our events.

Robby Dawson

Digital Marketing Executive, Myerscough College

Driving brand awareness

Product

A.Vogel

Leaders in natural health products, A.Vogel aimed to increase awareness of their products. fonemedia created a targeted campaign which generated interest in the products.

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Product

Regatta

Major outdoor retail chain, Regatta wanted to raise awareness of their discount and drive engagement to their stores, using an A/B test to assist with future marketing strategies. Read on to discover how fonemedia tackled this campaign.

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Product

The Good Spirit Co.

Discover how The Good Spirit Co. raised awareness of their stores in order to boost sales around the Christmas period with fonemedia's targeted mobile campaigns.

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Ready to start?

Latest thinking and insights

A Partnership Built on Purpose

Sometimes the most meaningful work happens outside of campaign briefs, KPIs and commercial targets.

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Why AI Can’t Find Your University

38% of UK students are using AI to research universities. Charlotte unpacks what the Iff Digital GEO Education Index reveals about visibility, sentiment and what university marketing teams can do about it ahead of Clearing 2026.

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Client success story: Kent City Council

At fonemedia, we aim to deliver highly targeted mobile marketing solutions to our clients. We have had the pleasure of working with a wide range of clients across the private and public sectors, including Kent City Council.

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