With vast experience in the property sector, fonemedia is uniquely equipped to help you boost awareness, enhance visibility and gain valuable strategic insights. Our goal is to integrate seamlessly into your marketing strategy, ensuring all channels work together harmoniously to deliver authentic omnichannel marketing.
fonemedia has helped
50+
housebuilders elevate their property campaigns and effectively showcase their offerings through mobile.
350,000 clicks delivered in 2024
In the property sales market, we successfully connected our clients with their key audiences over 350,000 times in 2024. Amid the challenges posed by higher interest rates, this achievement highlights our team's dedication and the resilience of our clients in driving meaningful engagement and supporting property sales.
Our insights drive client strategies
The average homebuyer spends 8 weeks searching for their ideal property, viewing 9 homes on average – 5 of which are viewed exclusively online. Insights like these allow us to craft data-driven strategies that maximise advertising ROI, ensuring your property listings capture attention and drive qualified leads in today's competitive sales market.
64.52% of traffic on Zoopla is mobile
As of June 2024, Zoopla reported that the majority of their traffic came from mobile devices, highlighting a key trend in the property market. This shift underscores the growing preference among homebuyers to conduct property searches and access real estate information on-the-go, making mobile optimisation essential for engaging today’s property seekers.
We deliver 89% viewability on property campaigns
In the property market, fonemedia consistently delivers campaigns with approximately 20% greater visibility compared to traditional paid social and desktop display campaigns. By focusing on efficient spend and utilising high-quality inventory, we ensure maximum exposure for property listings, helping clients achieve superior engagement and results.
How can we get your brand in front of homebuyers?
Unparalleled targeting
Mobile Platinum combined with Experian offers advanced features for refining targeted audience segments, including financial, socio-demographic, property, and Mosaic profiling.
Increase engagement
Video and Rich Media formats allow you to showcase key features and details of properties in a captivating way, encouraging deeper engagement and a lasting brand impression.
Prompt delivery
Our timely response guarantees that all campaigns reach home buyers at the right moments, including critical periods like interest rate announcements or government budget announcements.
Our products
Mobile Direct
Mobile Direct enables you to showcase your organisation using video, rich media, and static creatives across in-app and mobile web inventory. With geographic targeting, it reaches local, regional, and national audiences, making it ideal for boosting awareness and engagement.
1.13%
average CTR
85.70%
average viewability rate
Mobile Plus
Mobile Plus offers advanced targeting options – geographic, keyword, contextual, and demographic – enabling clients to boost promotion through creative formats like video and rich media, driving higher engagement and increasing average CTR.
1.48%
average CTR
87.14%
average viewability rate
Mobile Platinum
Mobile Platinum is our most advanced product, offering enhanced targeting through Experian data, third-party, and custom audience models. It also allows targeting of users browsing competitor sites, ensuring precise audience reach without being limited by geographic constraints.
1.48%
average CTR
88.17%
average viewability rate
Push Notification
Maximise engagement and visibility with our push notification product. Reaching a global audience of 15 million daily users, mobile notifications are opened 35 times more often than emails, with 70% viewed within the first five minutes.
15
million global daily users
70%
viewability rate
Testimonials
We targeted Birmingham Airport employees for our property campaign, which resulted in eight sales. This was the most cost-effective and efficient way to target these people, compared to our other channels. To get this level of results was fantastic.
Ranjit King
Marketing Manager at Kier Living
Driving brand awareness
Churchill Retirement Living
Churchill Retirement Living wanted to boost awareness of their new retirement home development. By leveraging targeting with fonemedia to reach users, the campaign delivered impressive results.
Kier Living
Kier living aimed to increase awareness of their affordable homes near Birmingham Airport. fonemedia ran a targeted campaign in order to achieve this. Discover how we completed this and the results.
Harron Homes
Harron Homes wanted to target the audiences of their competitors in order to increase their customer base. Read the case study to find out how fonemedia facilitated this.
Ready to start?
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