Automotive

Research has shown that mobile is the predominant search device used for a new car.

Two people looking at a car with a car salesman
92% OF CAR BUYERS RESEARCH ONLINE BEFORE THEY BUY

Whether people are looking for a specific brand and model or simply searching for ideas, mobile is how most of us now look for information.

Fonemedia works on multiple levels in the automotive sector, working directly with manufacturers and retailers to drive sales (no pun intended).

Consumers are increasingly confident buying on mobile; 6% have now purchased a car on their mobile phone, and 62% say they are likely to do so in future. 

As a growing number of us turn to our mobiles for this process, automotive brands are partnering with Fonemedia to use mobile devices in innovative ways to capture consumers’ attention.

By using the behavioural targeting capabilities of the mobile handset, we can deliver an awareness of your brand while people are actively researching their next car, influencing their customer journey.

Speech marks facing the right
We worked with Fonemedia to reach a new in-market audience. Their team proposed the campaign targeting criteria to meet our goals, and the set-up process was easy; we appreciated the forecasted reach and CPC model. Post-campaign reporting showed 77% of traffic to the Marshalls website were new users.
John Higginbottom, Account Director, MB Advertising & Marketing Ltd
Marketing Manager, Chapelhouse Motor Group
71% PREFER TO DO ALL THEIR VEHICLE RESEARCH ONLINE AND GO TO THE DEALER FOR THE FINAL TRANSACTION

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Speech marks facing the right
"Working with Fonemedia was simple to organise, implement and track with the support of Rachael. We chose to work with them due to their reputation. It's important to be able to track success and Fonemedia allowed us to do that. Working with Fonemedia is easy, their team are professional, and they tailored a mobile strategy to suit us"
Samantha Roberts, Marketing Manager, Chapelhouse Motor Group
Marketing Manager, Chapelhouse Motor Group