A mobile phone is akin to a life support system and is one piece of technology that students have with them 24/7.
99% OF STUDENTS OWN A MOBILE
Students use mobile to engage socially, share, surf, talk text, stream and consume more and more media.
Given the reliance on mobile for almost every activity in their lives, it makes perfect sense for educational organisations to tap into mobile media to attract and engage new students.
Students are more receptive to mobile advertising than any other demographic group because they have grown up in an environment where mobile is the norm - they are more accepting of being pitched to via this method than anyone else.
Click-through rates on mobile are x4 times those of traditional routes. Making it clear that mobile is the most effective route to deliver a more meaningful conversation with this key audience.
STUDENTS SPEND ALMOST 4 HOURS A DAY ONLINE VIA MOBILE.
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