At fonemedia, we aim to deliver highly targeted mobile marketing solutions to our clients. We have had the pleasure of working with a wide range of clients across the private and public sectors, including the West Midlands Police.
Understanding our client’s goals
West Midlands Police approached us with a clear objective: to attract and recruit a diverse range of candidates for special constable roles. Recognising the importance of this campaign and its implications, we knew that our targeted mobile marketing solution would provide the opportunity to reach specific demographics with precision.
A Reliable and innovative approach
West Midlands Police, describing their organisation as reliable, innovative, passionate and supportive, were seeking a solution that reflected these values.
The campaign used our mobile plus product, which implements demographics, geo and contextual targeting to maximise the reach of the campaigns. Using this insight, an audience was built based on users’ behaviours and interests, which indicated that they were interested in volunteering opportunities. Knowing that the audience is already interested in volunteering ensures the audience will be highly engaged.
The results
Over 2,000 highly engaged users were sent to the West Midlands police landing page, with a high click-through rate of 0.89% and a viewability rate of 91%, alongside strong engagement with the campaign overall. The client was delighted that the campaign attracted this amount of interest, which reinforces the effectiveness of the targeted marketing solutions. It can be noted that there was a significant positive impact on their recruitment efforts.
Client experience
Working with the West Midlands Police was an absolute joy. Their positive feedback and appreciation for our team’s dedication were extremely rewarding.
Testimonial – “Working with fonemedia has been an absolute pleasure. Their team of skilled professionals is not only knowledgeable in their field but also dedicated to providing top-notch service and support. Rachael went above and beyond to ensure a quick turnaround on our campaign. She took the time to understand our unique needs and developed a tailored solution that exceeded our expectations. We are thrilled with the results and highly recommend fonemedia for any business seeking mobile marketing solutions and exceptional customer service.”
Holly Leigh Carr, Communications Officer, West Midlands Police
Click here to book a call today to learn more about how fonemedia can improve your mobile marketing.
