Travel and Tourism
fonemedia works with destination marketing organisations, airlines, cultural institutions and tourism bodies to increase visitor numbers, promote events and strengthen place-based brands through highly targeted mobile campaigns.
Whether encouraging domestic and international travel, supporting international visitor awareness or driving attendance at key cultural moments, we ensure your message reaches audiences at the right time, in the right place, and on the device they use most.
Mobile dominates travel planning:
83%
of travellers use smartphones to plan trips, and many switch between devices - turning to mobile in key decision moments.
Mobile plays a critical role in decision-making
Travellers research on their mobile devices throughout the planning journey. Mobile allows tourism organisations to influence decisions at inspiration, planning and booking stages.
We work with airlines, leading tourism and cultural organisations
including Emirates, Belfast City Council, Japan Week and National Museums Scotland deliver campaigns designed to increase awareness, support visitor growth and promote major events across local, national and international audiences.
Location-based targeting drives real-world visits
Mobile enables campaigns to reach audiences near transport hubs, competing destinations, cultural venues and key visitor locations, helping tourism organisations influence behaviour at the moments that matter most.
Events benefit from precise timing
Tourism demand is often concentrated around specific periods. Mobile allows campaigns to activate quickly around event, festivals, exhibitions and seasonal peaks to maximise attendance and engagement.
How can we help you reach travel & tourism audiences?
Promote destinations
We help tourism organisations increase awareness of cities, regions and attractions by delivering campaigns to highly relevant domestic and international audiences.
Support major events
From cultural festivals to seasonal visitor campaigns, we ensure your messaging reaches audiences during key planning and travel decision-making moments.
Influence travel behaviour
Using location, contextual and audience targeting, we help shift consideration towards your destination and increase footfall to venues and attractions.
Our products
Mobile Direct
Mobile Direct enables you to showcase your organisation using video, rich media, and static creatives across in-app and mobile web inventory. With geographic targeting, it reaches local, regional, and national audiences, making it ideal for boosting awareness and engagement.
1.13%
average CTR
85.70%
average viewability rate
Mobile Plus
Mobile Plus offers advanced targeting options – geographic, keyword, contextual, and demographic – enabling clients to boost promotion through creative formats like video and rich media, driving higher engagement and increasing average CTR.
1.48%
average CTR
87.14%
average viewability rate
Mobile Platinum
Mobile Platinum is our most advanced product, offering enhanced targeting through Experian data, third-party, and custom audience models. It also allows targeting of users browsing competitor sites, ensuring precise audience reach without being limited by geographic constraints.
1.48%
average CTR
88.17%
average viewability rate
Push Notification
Maximise engagement and visibility with our push notification product. Reaching a global audience of 15 million daily users, mobile notifications are opened 35 times more often than emails, with 70% viewed within the first five minutes.
15
million global daily users
70%
viewability rate
Timing & event-driven travel
Around 65% of leisure trips are influenced by events, seasons, or cultural moments. Searches for events and “things to do” spike weeks before and during peak periods, making short campaign windows highly impactful.
85% viewability on tourism campaigns
Compared with many social and desktop display campaigns, fonemedia consistently delivers higher visibility and stronger engagement, ensuring destination messaging is seen and remembered.
Testimonials
I’m thrilled with the results delivered by fonemedia! Everyone I interacted with was friendly and helpful, and I was kept informed throughout the campaign. Most importantly, it was highly effective! In just a few weeks, I secured two well-qualified new hires, and the next six months of booked activity are projected to deliver an impressive 7.4 x ROI!
Michael Bell
Director of Redwood Carpentry
Driving brand awareness
National Museums Scotland
fonemedia helped National Museums Scotland promote exhibitions and increase visitor engagement through precisely targeted mobile campaigns reaching audiences with strong cultural interest signals.
Japan Week
To support Japan Week’s programme of cultural events, fonemedia delivered a mobile campaign that increased awareness and encouraged attendance across multiple audience groups. The campaign delivered a CTR of over 1.8% compared to industry averages of under 0.7%.
Belfast City Council
fonemedia supported Belfast City Council with a targeted mobile campaign designed to promote the Zoo as a vibrant cultural destination and increase awareness among key visitor audiences.
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