83%
of travellers use smartphones to plan trips, and many switch between devices - turning to mobile in key decision moments.
Mobile plays a critical role in decision-making
Travellers research on their mobile devices throughout the planning journey. Mobile allows tourism organisations to influence decisions at inspiration, planning and booking stages.
We work with airlines, leading tourism and cultural organisations
including Emirates, Belfast City Council, Japan Week and National Museums Scotland deliver campaigns designed to increase awareness, support visitor growth and promote major events across local, national and international audiences.
Location-based targeting drives real-world visits
Mobile enables campaigns to reach audiences near transport hubs, competing destinations, cultural venues and key visitor locations, helping tourism organisations influence behaviour at the moments that matter most.
Events benefit from precise timing
Tourism demand is often concentrated around specific periods. Mobile allows campaigns to activate quickly around event, festivals, exhibitions and seasonal peaks to maximise attendance and engagement.
How can we help you reach travel & tourism audiences?
Promote destinations
We help tourism organisations increase awareness of cities, regions and attractions by delivering campaigns to highly relevant domestic and international audiences.
Support major events
From cultural festivals to seasonal visitor campaigns, we ensure your messaging reaches audiences during key planning and travel decision-making moments.
Influence travel behaviour
Using location, contextual and audience targeting, we help shift consideration towards your destination and increase footfall to venues and attractions.
Our products
Push Notification
Maximise engagement and visibility with our push notification product. Reaching a global audience of 15 million daily users, mobile notifications are opened 35 times more often than emails, with 70% viewed within the first five minutes.
Mobile Direct
Mobile Direct enables you to showcase your organisation using video, rich media, and static creatives across in-app and mobile web inventory. With geographic targeting, it reaches local, regional, and national audiences, making it ideal for boosting awareness and engagement.
Mobile Plus
Mobile Plus offers advanced targeting options – geographic, keyword, contextual, and demographic – enabling clients to boost promotion through creative formats like video and rich media, driving higher engagement and increasing average CTR.
Mobile Platinum
Mobile Platinum is our most advanced product, offering enhanced targeting through Experian data, third-party, and custom audience models.
Driving brand awareness
Japan Week
To support Japan Week’s programme of cultural events, fonemedia delivered a mobile campaign that increased awareness and encouraged attendance across multiple audience groups. The campaign delivered a CTR of over 1.8% compared to industry averages of under 0.7%.
Find out more
Belfast City Council
fonemedia supported Belfast City Council with a targeted mobile campaign designed to promote the Zoo as a vibrant cultural destination and increase awareness among key visitor audiences.
Find out more
National Museums Scotland
fonemedia helped National Museums Scotland promote exhibitions and increase visitor engagement through precisely targeted mobile campaigns reaching audiences with strong cultural interest signals.
Find out moreReady to start?
Latest thinking and insights
Black Friday Lessons for Universities
When it comes to attracting students, universities have more in common with retailers than you might think.
Why AI Can’t Find Your University
38% of UK students are using AI to research universities. Charlotte unpacks what the Iff Digital GEO Education Index reveals about visibility, sentiment and what university marketing teams can do about it ahead of Clearing 2026.
A Partnership Built on Purpose
Sometimes the most meaningful work happens outside of campaign briefs, KPIs and commercial targets.
.png)
